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The achievement of social media marketing lies in the right mix of successful strategies. The wrong mix will simply reduce the site visitors from targeted consumers rather than attract these people. If you devise the social media strategies such as social media optimization on the basis of current trends, you are able to increase profits and use social networking sites properly for marketing. Allow me to share the recent trends highlighted in an content published by Forbes based on the 2013 Social Media Marketing Industry Article.

Low Usage of Social Bookmarking Sites

According to the study reports, the use of social bookmark management sites has lowered to 10 percent by 26 percent in 2011. This considerable drop of usage clearly indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among online marketers, majority of sites (e. g. DIGG, Friendfeed) are almost coloring. Therefore , it is not a fantastic practice to trust a bookmarking blog blindly for advertising purposes in the current situation. Instead, check for the sites that are most well-liked and perform the bookmarking very very carefully.

Decline of Daily Deal Sites

Daily deal features or simply just daily offerings of deals are perceived as a powerful way to attract a large number of targeted customers each time. The research report says that around 80% of marketers are certainly not interested in using the virtually all popular daily package sites including Groupon or Living Social for their campaigns in the future.

Now people concentrate more on the considerable amount of returns that they obtain from their purchases after some time. Hence, it is advisable to make use of social networking sites for long term marketing goals instead of daily goals.

Major Sites for Social websites Campaigns

Marketers who also use social media meant for marketing will certainly carry out social media campaigns (using social networking sites intended for promotion) for their products or services to attract targeted clients. The campaigns will be successful only if the kind of site is popular amonst the customers.

The research report indicates that entrepreneurs who spend more than 40 hours weekly for social media marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison with those who spend half a dozen hours or fewer a week on social internet marketing. Also, around ninety two percent of online marketers who have five or even more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.

Around 67 percent of marketing experts are planning to increase campaigns through Twitter although it is a slight decrease from 69 percent last year. Young entrepreneurs, more than older kinds prefer photo sharing sites including Instagram pertaining to launching campaigns. 62% chose blogging because so many suitable platform to perfect, which is the highest a single followed by Google & (61%) and Online social networks (59%).

Trends of B2C and BUSINESS-ON-BUSINESS Marketers

Business to Consumer (B2C) Internet marketers use Facebook in a higher rate of 67% than other platforms. With regards to Business to Business (B2B) marketers, equally Facebook and LinkedIn have equal most 29% each. Provided below is the pie data showing usage statistics for each platform intended for B2C and BUSINESS-ON-BUSINESS marketers.

B2B entrepreneurs use a more diverse variety of platforms compared to B2C marketers. Both of them tend not to completely utilize blogging and have minimal You Tube usage.

If you are a B2B or B2C marketer, try to encourage blogs as they are considered to be the most popular social media platform. YouTube being the 2nd largest search engine, you can enjoy the benefits it gives you by posting cheap videos. smm panel list Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by utilizing low cost YouTube video clips.

As B2B online marketers increasingly use LinkedIn, they have an opportunity to make use of SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.

Fewer Check-ins Online

In accordance with the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this coming year. These services allow check-in to your places automatically online. The decline in these varieties of services indicates that people are now concerned more about privacy and safety. Marketers can tackle this situation by introducing contests and rewards. This will encourage people to check-in considerably more.

If you are still after the old strategy for social media marketing, then it is the the perfect time to develop new tactics based on all these current trends. It is better to entrust this tiresome task to a dependable social media marketing company that provides reliable social media marketing solutions rather than try applying the strategies on your own.